Consumer Culture Theory
EDITED BY RUSSELL W. BELK (York University, Ontario, Canada) and JOHN F. SHERRY, Jr. (University of Notre Dame, Indiana, USA)
This volume includes a selection from the papers, poems, and photo essays presented at the inaugural Conference on Consumer Culture Theory held in August 2006 on the campus of Notre Dame University. What we had hoped might become a regular conference to be held every two years, proved to be so popular that it is becoming an annual event. The second conference will take place in May 2007 at York University.
Consumer Culture Theory (CCT) is an interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives on consumer behavior. Relative to its maturity and diffusion as a sphere of interest in the discipline of marketing, it has accounted for a disproportionate number of the prize-winning articles published in the flagship Journal of Consumer Research, and is increasingly represented in other top venues including the Journal of Marketing, the Journal of Marketing Research, and the Journal of Retailing. The number of social scientists outside of marketing who conduct CCT research is large and growing. These researchers may publish books in their home disciplines, and claim the pages not only of their own flagship journals but also in such specialized venues as the Journal of Consumer Culture, Journal of Material Culture, and Consumption, Markets and Culture. The enterprise is flourishing, and has reached the point where a regular research conference has become inevitable.
Consumer Culture Theory (CCT) is an interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives on consumer behavior. Relative to its maturity and diffusion as a sphere of interest in the discipline of marketing, it has accounted for a disproportionate number of the prize-winning articles published in the flagship Journal of Consumer Research, and is increasingly represented in other top venues including the Journal of Marketing, the Journal of Marketing Research, and the Journal of Retailing. The number of social scientists outside of marketing who conduct CCT research is large and growing. These researchers may publish books in their home disciplines, and claim the pages not only of their own flagship journals but also in such specialized venues as the Journal of Consumer Culture, Journal of Material Culture, and Consumption, Markets and Culture. The enterprise is flourishing, and has reached the point where a regular research conference has become inevitable.
